The system we live in may claim to be democratic, but it is actually authoritarian in that a very few individuals dictate our perceptions of freedom by only allowing us choices to buy for “happiness”.
In this state of “unfreedom” consumers act irrationally:
by working more than required to in order to fulfill actual basic needs;
by ignoring the psychologically destructive effects, by ignoring the waste and environmental damage it cause;
by searching for social connection through material items.

[Marcuse, Herbert (1991). “Introduction to the Second Edition”. One-dimensional Man: studies in ideology of advanced industrial society. London: Routledge. p. 3. ISBN 978-0-415-07429-2.] (via themanifestimage)
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